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Campaign Design
Sustainable fashion
Wondered how clothes are disposed or does textile pollute in any manner during its life?
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Sustainable, mindful consumption, production, conservation of nature
Sustainable Development Goal
A SDG goal, but do we know about it?
Understanding the impact...
India is one of the TOP MARKETS yet contribution to pollution continuous. India also does import the waste, process(recycle) and export it to the global market.
“Wealth in Waste” - India’s potential to bring textile waste back into apparel supply chain
Microplastic pollution into ocean every year i.e 500,000 ton
9%
Of plastic waste from Textile production.
42
Million ton
Of Clothing material is plastic (Nylon, Acrylic, etc.)
60%
Secondary Research
Audience
Fueling it to:
18 - 25
Years of age group
By 18, Gen Z in college begins valuing sustainable fashion, with 73% willing to pay more for eco-friendly products. Instilling eco-values can lead them to prioritize green choices throughout life.
Industry
Consumer
Primary Research
Labelling each issues/ points to understand the crux of the matter
AWARENESS
What did the audience say about it...
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Out of 52 responses, 65.4% know about sustainable fashion. 92.3% feel it's less marketed and accessible. 48.1% think less marketing is the reason for low awareness, while 50% are unsure. People choose fast fashion for affordability, trends, personal preference, promotions, lack of awareness, and hype.
Analyzing the talks...
Make it competitive with other brands
Social media influencer/ Content creators
Make it a trend/ make it hop on through trendy promotions
Through Social media
Should these brands should be promoted and how?
Developing a system and communicating to consumers on how to increase the life of clothes and keep them off landfills and off pollutions
System
Development
Promotions and a campaign that spreads awareness about sustainability, disadvantages and harm it has been causing and a promote a brand who does serve a lot for sustainability but yet not everyone is aware about.
Campaign Design
Routes that resolves, what could possibly solve the issue?
Possible Solutions
Brand Research
Nonasties- green work
What seems more likely to attract & reach out to audience
Ideating the best possible campaign design
How did it turn out? Have a look!
Deliverables
Possible Campaigns
Brand research
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